eCommerce growth in Asia
Ecommerce delivers an immediate convenience and price benefit for consumers eCommerce in Asia is exploding!
Online retail market in Asia Pacific is growing rapidly and the region is set for a transformation of consumer markets. The major global online players are starting to turn their eyes to this part of the world.
With millions of consumers having already bought online, and Internet use surging, the market is reaching critical mass. New entrants now have the opportunity to capture strong revenues as attractive new users start experimenting with online shopping. But as critical mass is reached, regional companies wanting to succeed in this new market must act act fast to leverage their local knowledge if they want to win the competition that is coming with these global players.
Many areas in the market are virtually unexplored. For example, the accelerating use of wireless access to the Internet will translate into new customers wanting new services. Online brokerage, travel, automotive and real estate are e-commerce areas that having much growth potential! The popularity of online trading in many markets makes this a natural entry point. Once customers have learned to trade online, they are likely to gain confidence to make other purchases. Online brokers are building customer bases that are highly valuable to other online players. (more…)